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Art en Cave



 

Art en Cave® - Saint-Chinian (Saint-Chinian )

Route de Sorteilho - 34360 Saint-Chinian

The faded walls of this wine cooperative’s cellar, which dates back to 1937, were in great need of a fresh coat of paint... So Yves Borel and Norbert Gaiola, who had been chairmen and directors of the wine cooperative since 2009, came up with the idea of calling upon street artists! They spoke to their advertising agency in Narbonne, Agence Karactère, who thought it was a good idea...

The agency registered the trademark “L’Art en Cave”® and started searching for artists. The combination of art and wine in an industrial environment was a unique and original cooperation. Today, it is flourishing.

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